UNDERSTAND AND ENGAGE
PRESCRIBERS WITH BYDOCTOR®
ByDoctor® is the CMI proprietary prescriber database, methodology and technology. It is unlike any other in our industry as it overlays actual HCP media usage against a complete
database of HCPs at the individual ME/NPI level in the US, including demographic data, practice location, health system and hospital affiliations, and more. Years of careful analysis of individual physician media preferences and behavior have culminated in ByDoctor® to create this sophisticated predictive database that enables CMI media teams to
anticipate the most efficient and effective ways to reach their target audiences. Over 1.5 million healthcare professionals are included, with views into 26 physician specialties, nurse practitioners,
physician assistants, RNs, pharmacists, medical students, and other prescribers.