REACHING CONSUMERS
WITH CUSTOMIZED TARGETING
ByConsumer™ is CMI's data and technology platform for audience identification and segmentation, media planning and activation, and campaign measurement. ByConsumer™, like its ByDoctor® counterpart, enables CMI/Compas to help our healthcare clients drive engagement via relevant, personal and customized targeting solutions.
  • Identify consumer audiences using self-reported, consent data attributes such as demographics, health conditions, lifestyle, health and non-health behaviors
  • Discover insights that uncover new opportunities
  • Deliver segment-specific relevant messaging and creative
  • Plan media based on channel preferences
  • Reach consumers in their preferred vehicles
  • Measure impact at campaign level, channel and vehicle level, down to the individual consumer against business objectives