that delivers healthcare audiences for pharmaceutical brands. We start with our proprietary suite of ByDoctor® and ByPatient™ audience insights to understand your target audiences and segments - be it physicians and other healthcare professionals, patients and caregivers. We then develop a media strategy and channel-neutral media plan, based on audience needs and brand goals, that moves your business forward.
But we're not all business! From supporting local families at holiday time, donating to the American Heart Association, helping feed the hungry, and volunteering at animal shelters, we believe in giving back, too.
Who we reach
Whether patient or caregiver, healthcare professional or payer, each audience needs special treatment prescribed especially for them. CMI has specialists dedicated to understanding and reaching the full spectrum of healthcare audiences through traditional and digital media channels.
WPP Health & Wellness @ SXSW: Digital Health Trends from the Interactive Festival
Every March, thousands of thinkers, futurists, and creative people from nearly every industry flock to Austin, Texas to take in the trends and innovations shaping the future of film, technology, and music. Increasingly, SXSW has a health focus, making it a critical venue for our future-looking pharma marketers. Our team on the scene from WPP Health & Wellness - including CMI/Compas - curated top 5 hot topics in health & tech so you can feel like you were there.
Client FYI: How Facebook Changes are Impacting Pharma Marketers
No doubt you've been seeing a lot of news about Facebook this week, including stories about use of the company's collected data and changes to the algorithm. This POV will address the latest news and how it may impact pharma marketers.
CES 2018-A Report from CMI/Compas and WPP Health & Wellness
Health and technology collide today more than ever. Thought leaders from CMI/Compas and WPP Health & Wellness attended the CES 2018 show to bring you all that is emerging and changing in health and tech. This report offers you a look at the announcements, innovations, and excitement from the CES show plus our perspectives on what it all means for pharma marketers.