Media

Media Planning

With over 20 years of hands-on experience in healthcare marketing, CMI understands physician and patient behavior and the various chains-of-influence that result in pharmaceutical sales. Our business is to create a customized, broad-based, integrated media plan that reaches your target audience and fosters the dialog necessary to change behavior. As people shift the way they give and receive healthcare information, CMI will continue to be a leader in this important, emerging space.

Innovative Healthcare Tactics

When it comes to reaching customers, the formula is no longer simply TV, radio, and print. CMI has embraced the complexities of our rapidly changing digital world, and we continually test the marketing opportunities available through interactive channels and new technology. Online, mobile, search engine, and social media tactics provide numerous opportunities to educate and persuade. Our experience in the media industry promises to deliver more cutting-edge promotional opportunities to your brand, as well as greater value for your budget.

Interactive Media & Search Engine Advertising

Our media planners’ pioneering spirit comes from their unparalleled commitment to seek out the most effective solutions for our clients. We’re proud of not just their success, but their superior customer service:

  • CMI handles the largest number of HCP-targeted paid search campaigns—more than any other media agency
  • We were the first to implement doctor-specific targeting through banner ads on an HCP website
  • We were the first to use contextual advertising for pharmaceutical clients
  • We were the first to implement the new Google Ad format for pharmaceutical clients, in response to the FDA warning letters in 2009
Multicultural Marketing

We can improve our client’s customer engagement by relating a campaign’s media plan and messaging to the target audience’s unique experiences, needs, and beliefs. Our sensitive and informed approach to multicultural marketing utilizes ethnic, racial and cultural differences as segmentation criteria in the same manner as attributes like demographics and psychographics.

Media Buying

As the largest buyer of professional media in the healthcare industry, we have significant purchasing power. This volume enables us to purchase media at discounts not realized by any other buying resources, and in turn, share these savings with our clients.

Media Management

CMI is committed to providing our clients with superior service, efficiency, and complete transparency with their media buys. Our proprietary Media Management System has revolutionized insertion order, contract management, and media placement accuracy. It auto-incorporates every discount program offered from our supplier-partners to ensure all applicable savings are apportioned to our clients’ orders.

Reprint & Textbook Execution

CMI is the largest purchaser of medical reprints and manages the process from quote through distribution. We purchase domestic and global reprints for 35 major pharmaceutical companies and deliver medical reprints to 65 countries. Our web-based platform, Optima, provides clients with around-the-clock ability to request quotes, place orders, view inventory, track shipments, and (most importantly) aggregate their reprint volume with others around the world to generate real savings through lower unit costs.