Media

Media Planning

With over 20 years of hands-on experience in healthcare marketing, CMI understands physician and patient behavior and the various chains-of-influence that result in pharmaceutical sales. Our business is to create a customized, broad-based, integrated media plan that reaches your target audience and fosters the dialog necessary to change behavior. As people shift the way they give and receive healthcare information, CMI will continue to be a leader in this emerging space.

Innovative Healthcare Tactics

They’re not just consumers – they’re physicians, they’re patients, they’re caregivers. And they are raising their hands to receive information and guidance that will lead them toward better health outcomes. There is no formula when you’re dealing with human beings. That’s why we look at the latest technologies alongside traditional media to create a multi-channel approach custom fit to your customers’ needs. Our experience in the media industry promises to deliver more cutting-edge promotional opportunities to your brand, as well as greater value for your budget.

Multichannel Engagement

It’s the message, not the medium. But it’s the medium that gets us to your audience. We analyze the campaign’s goals and determine the most valuable mix of media from the world’s store of options, including traditional and emerging media, from gamification to augmented reality and beyond.

Firsts in Media Innovation
  • We created ByDoctor®, the industry’s first and only cross-channel media analytics tool available today
  • We handle the largest number of HCP-targeted paid search campaigns—more than any other media agency
  • We were the first to implement the new Google Ad format for pharmaceutical clients, in response to the FDA warning letters in 2009
  • We were the first to implement doctor-specific targeting through banner ads on an HCP website
  • We were the first to use contextual advertising for pharmaceutical clients
  • We were the first to recognize the power of the new generation of prescribers, nurse practitioners and physician assistants, and create a multi-channel analytics tool to access them promotionally
Media Buying

As the largest buyer of professional media and one of the largest of consumer media in the healthcare industry, we have significant purchasing power. This volume enables us to purchase media at discounts not realized by any other buying resources, and in turn, share these savings with our clients.

Media Management

CMI is committed to providing our clients with superior service, efficiency, and complete transparency with their media buys. Our proprietary Media Management System has revolutionized insertion order, contract management, and media placement accuracy. It auto-incorporates every discount program offered from our supplier-partners to ensure all applicable savings are apportioned to our clients’ orders.

Reprint & Textbook Execution

CMI is the largest purchaser of medical reprints and manages the process from quote through distribution. We purchase domestic and global reprints for 35 major pharmaceutical companies and deliver medical reprints to 65 countries. Our web-based platform, Optima, provides clients with around-the-clock ability to request quotes, place orders, view inventory, track shipments, and (most importantly) aggregate their reprint volume with others around the world to generate real savings through lower unit costs.