MEDIA PLANNING


With over 25 years of hands-on experience in healthcare marketing, CMI understands physician and patient/consumer behavior and the various chains-of-influence that result in pharmaceutical sales. Our business is to create a customized, broad-based, integrated media plan that reaches your target audience and fosters the dialog necessary to change behavior. As health information seekers shift the way they give and receive healthcare information using search engines, mobile phones and social media, CMI stays ahead of media trends to bring you innovative ways to reach your target audience.
Innovative Healthcare Tactics
Physicians, consumers, patients, caregivers and payers are all seeking information and guidance that will lead them toward better health outcomes. That's why we look at the latest technologies alongside traditional media to create a multi-channel approach custom fit to your customers' needs.
Multichannel Engagement
It's the message, not the medium. But it's the medium that gets us to your audience. We analyze the campaign's goals and determine the most valuable mix of media, including traditional and emerging media, from social and mobile to gamification and augmented reality and beyond.
CMI and Media Innovation
  • First to develop a programmatic buying platform to reach HCPs, called AdMissionSM
  • First to implement doctor-specific targeting through banner ads on an HCP website
  • First to use contextual advertising for pharmaceutical clients
  • First to recognize the power of the new generation of prescribers, nurse practitioners and physician assistants, and create a multi-channel analytics tool to access them promotionally
Media Management
CMI is committed to providing our clients with superior service, efficiency, and complete transparency with their media buys. Our proprietary Media Management System has revolutionized insertion order, contract management, and media placement accuracy. It auto-incorporates every discount program offered from our supplier-partners to ensure all applicable savings are apportioned to our clients' orders.
Reprint & Textbook Execution
CMI is the largest purchaser of medical reprints and manages the process from quote through distribution. We purchase domestic and global reprints for 30+ major pharmaceutical companies and deliver medical reprints to 60+ countries. Our web-based platform, Optima, provides clients with around-the-clock ability to request quotes, place orders, view inventory, track shipments, and (most importantly) aggregate their reprint volume with others around the world to generate real savings through lower unit costs.