TRANSFORMATIONAL
AUDIENCE INSIGHTS

ByDoctor® Solution Suite
Years of careful analysis of individual physician media preferences and behavior have culminated in our proprietary planning tool, ByDoctor®, a sophisticated predictive database that enables CMI media teams to anticipate the most efficient and effective ways to reach their target audiences. Over 1.3 million healthcare professionals are included, with views into 21 physician specialties, nurse practitioners, physician assistants, RNs, pharmacists, medical students, and other prescribers.
The path to conversion for both physician and patient/consumer is revealed through analysis based on user level data, primary research, a full view into the competitive landscape and keeping brand goals as primary drivers. This background enables CMI to define and strategize for segmented audiences, thus providing a strategic roadmap for multi-channel audience access and activation.
Our Customer Insights team includes dedicated full-time statisticians, analysts, and market researchers who build the backbone of every media plan. Combined with industry standard tools, our proprietary research gives us the ability to accurately define the audience, understand their motivating factors and ultimately provide insights into behaviors that yield results for our clients.

ByDoctor® Solution Suite
Years of careful analysis of individual physician media preferences and behavior have culminated in our proprietary planning tool, ByDoctor®, a sophisticated predictive database that enables CMI media teams to anticipate the most efficient and effective ways to reach their target audiences. Over 1.3 healthcare professionals are included, with views into 21 physician specialties, nurse practitioners, physician assistants, RNs, pharmacists, medical students, and other prescribers.