Performance-Driven Healthcare Creative
Being able to offer creative execution to complete a carefully planned media strategy makes us essential to our clients. By combining conceptual thinking with innovative solutions and meaningful messages, CMI provides the communications needed to intrigue, educate, convert, and ultimately bring about needed change in the behavior of your target audiences.
Our creative team understands brands and brings them to life to attract and engage selected targets. We design rich media and promotional websites; video banners and advergames; iPhone apps and natural search campaigns; traditional campaigns for print, outdoor, and radio; and non-traditional campaigns using social media. With 15 years of experience and more than 140 creative awards earned in just the last five years, our culture of innovation pushes creative boundaries to optimally connect our clients and their customers with the media of the future.
Information Architecture and User Experience (IA/UX)
People are at the core of what we do, so our Information Architects design websites and mobile apps to deliver what people need. To launch the process, we build customer personas and journeys based on real people; we review site analytics and search patterns; and we conduct competitive analyses of the industry and direct competitors. Our IA team then develops a solid site structure to organize content and features that are valuable to the conversion process. This gives the user a streamlined and satisfying experience and delivers a highly measureable return on investment.
Copywriting for Websites, Social Media, Search Engine Optimization
Our content development team is dedicated to crafting emotional, meaningful messages that break through the blur of the media landscape–stretching the creativity of whatever medium best reaches the target. Our expert copywriters not only know healthcare, they understand marketing as well, crafting copy that helps to “humanize the science,” so brand messages appeal to both physicians and patients.
Mobile Websites and Applications
Since the introduction of the iPhone and Android phones, the expectation for a mobile app is that it looks great, navigates easily, and performs flawlessly and fast. Whether your app is built for sales, or as a free feature of your business, the requirement is the same: you need a team that knows how to design and deliver simple, attractive, and useful apps. Our team approach utilizes experienced project managers, dedicated developers, and quality control procedures to ensure the delivery of an effective, dependable app.