ByDoctor® and Customer Insights

ByDoctor® GPS Solution Suite

In our commitment to advancing audience engagement, we developed ByDoctor®, the industry’s first and only cross-channel media analytics tool available. This revolutionary system empowers pharmaceutical marketing and sales teams to mitigate risk, spend where it counts, be promotionally agile, and hit goals sooner.

ByDoctor® DNA^TM – Uncover the promotional makeup of your target audience and find out what multi-media channels your targeted prescribers interact with on a daily basis.

ByDoctor® MAP^TM – View the best promotional route to penetrate your target audience with drill-down views by segment and individual prescriber level.

ByDoctor® TRACK^TM – No more guessing about what is and isn’t working. Get real-time access to activity, spend, and outcome data necessary to achieve your marketing goals.

ByDoctor® KOLSphere^TM – Form impactful relationships with key opinion leaders (KOL), using the non-personal access channels they utilize most. Ensure that key articles involving these experts are properly disseminated to prescribers with similar interests.

OnDemand^sm Customized Market Research – OnDemand^sm is an online, media survey tool that examines the specific promotional habits and preferences of individual target audience members “on-demand.” Developed in response to clients’ needs for information that is timely, less costly, and more need-specific, CMI can create and implement surveys of physicians, HCPs, patients, and managed markets for agencies, media and other service providers.

OnDemand^sm allows our media planning and buying teams to create the most powerful and cost-effective integrated media plans possible for our clients.

ByDoctor® iNBOX^TM integrates the e-mail channel (preferred by more than 60% of physicians) into a multi-channel tactical plan, ensuring optimal reach and frequency and providing performance metrics–all within days.

ByDoctor® PULSE ^TM launches surveys and retrieves insightful data from HCPs in just 24-48 hours, addressing marketers’ need for rapid response to compelling research questions.

ByDoctor® Means Precision-Targeting

• Tracks promotional insights for millions of physicians, nurse practitioners and physician assistants—down to the individual prescriber level!
• Integrates data from 149 of our media, data, and direct marketing partners
• Represents 3700+ promotional vehicles
• Covers all media channels
• Primary and family care prescribers as well as every major specialty