ByDoctor^®

Maximize Audience Engagement

ByDoctor® GPS Solution Suite

In our commitment to advancing audience engagement, we developed ByDoctor®, the industry’s first and only cross-channel media analytics tool available today. This revolutionary system empowers pharmaceutical marketing and sales teams to mitigate risk, spend where it counts, be promotionally agile, and hit goals sooner.

ByDoctor® DNA^TM – Uncover the promotional makeup of your target audience: find out what multi-media channels your targeted prescribers interact with on a daily basis!

ByDoctor® MAP^TM – View the best promotional route to penetrate your target audience—with drill-down views by segment and individual prescriber level.

ByDoctor® TRACK^TM – No more guessing about what is and isn’t working. Get real-time access to activity, spend, and outcome data necessary to achieve your marketing goals.

ByDoctor® KOLSphere^TM – Form impactful relationships with key opinion leaders (KOL), using the non-personal access channels they utilize most. Ensure that key articles involving these experts are properly disseminated to prescribers with similar interests.

OnDemand^sm Customized Market Research

OnDemand^sm is an online, media survey tool that examines the specific promotional habits and preferences of individual target audience members “on-demand.” Developed in response to clients’ needs for information that is timely, less costly, and more need-specific, OnDemand^sm can create and implement surveys of physicians, HCPs, patients, and managed markets for agencies, media and other service providers.

OnDemand^sm allows our media planning and buying teams to create the most powerful and cost-effective integrated media plans possible for our clients.