ByDoctor® and Customer Insights
Maximize Audience Engagement
ByDoctor® is the industry’s only HCP-level multi-channel promotional access and affinity database covering over 1.3 Million MDs, DOs, NPs, PAs, RNs, Pharmacists, medical students and more. This unique promotional insights and modeling database allows CMI/Compas and its customers to better plan audience engagement by enabling clients to uncover the best promotional path to access their target audiences, understand promotional affinity of every HCP, and combine with our primary ByDoctor® OnDemandTM and PulseTM marketing research to fully understand, penetrate and own the audience. ByDoctor® represents a unique, media-neutral, customer-centric dataset for brand planning, execution and measurement that empowers pharmaceutical marketing and sales teams to augment their audience knowledge, advance prescriber access, and close the promotional loop between promotional dollars spent and the return on objectives and investments – down to the individual prescriber level.
Media VitalsTM research enables strategy teams to leverage data about physician-stated media preferences and behaviors, to inform on how best to reach critical audiences through media and non-personal promotion. Covering 21 physician specialties and based on a 58-question survey, Media VitalsTM data and insights allow pharma marketers to uniquely target and engage HCPs based on multi-channel utilization and media preferences, providing the most effective media planning strategy for brands. To purchase your own access to the Media VitalsTM online planning tool, click here. To learn more about our findings, contact email@example.com.
ByDoctor® DNA + Affinity DataTM – Determine the best promotional channels to target each individual HCP and provide insights into their media consumption patterns, allowing for better targeting and growth of your brand. Engage with prescribers the way they want to be reached, at the individual physician level and with channel access and affinity.
ByDoctor® MAPTM – View the best promotional route to penetrate your target audience with drill-down views by segment and individual prescriber level.
ByDoctor® TRACKTM – No more guessing about what is and isn’t working. Get real-time access to activity, spend, and outcome data necessary to achieve your marketing goals.
ByDoctor® KOLSphereTM – Form impactful relationships with key opinion leaders (KOL), using the non-personal access channels they utilize most. Ensure that key articles involving these experts are properly disseminated to prescribers with similar interests.
OnDemandsm Customized Market Research – OnDemandsm is an online, media survey tool that examines the specific promotional habits and preferences of individual target audience members “on-demand.” Developed in response to clients’ needs for information that is timely, less costly, and more need-specific, CMI can create and implement surveys of physicians, HCPs, patients, and managed markets for agencies, media and other service providers.
OnDemandsm allows our media planning and buying teams to create the most powerful and cost-effective integrated media plans possible for our clients.
ByDoctor® iNBOXTM _ Engage your targeted physicians quickly and effectively through a preferred channel for brand communication.
ByDoctor® iNBOX2 TM _ Unmatched engagement tracking of individual, targeted physicians “beyond the click” when paired with our ByDoctor®
iNBOX email marketing solution.
ByDoctor® PULSE TM launches surveys and retrieves insightful data from HCPs in just 24-48 hours, addressing marketers’ need for rapid response to compelling research questions.
ByDoctor® re:SEARCHTM _ Increase the accuracy, efficiency and reach of HCP search engine marketing campaigns.