ByDoctor® and Customer Insights
Maximize Audience Engagement
ByDoctor® GPS Solution Suite
In our commitment to advancing audience engagement, we developed ByDoctor®, the industry’s first and only cross-channel media analytics tool available. This revolutionary system empowers pharmaceutical marketing and sales teams to mitigate risk, spend where it counts, be promotionally agile, and hit goals sooner.
ByDoctor® DNATM – Uncover the promotional makeup of your target audience and find out what multi-media channels your targeted prescribers interact with on a daily basis.
ByDoctor® MAPTM – View the best promotional route to penetrate your target audience with drill-down views by segment and individual prescriber level.
ByDoctor® TRACKTM – No more guessing about what is and isn’t working. Get real-time access to activity, spend, and outcome data necessary to achieve your marketing goals.
ByDoctor® KOLSphereTM – Form impactful relationships with key opinion leaders (KOL), using the non-personal access channels they utilize most. Ensure that key articles involving these experts are properly disseminated to prescribers with similar interests.
OnDemandsm Customized Market Research – OnDemandsm is an online, media survey tool that examines the specific promotional habits and preferences of individual target audience members “on-demand.” Developed in response to clients’ needs for information that is timely, less costly, and more need-specific, CMI can create and implement surveys of physicians, HCPs, patients, and managed markets for agencies, media and other service providers.
OnDemandsm allows our media planning and buying teams to create the most powerful and cost-effective integrated media plans possible for our clients.
ByDoctor® iNBOXTM integrates the e-mail channel (preferred by more than 60% of physicians) into a multi-channel tactical plan, ensuring optimal reach and frequency and providing performance metrics–all within days.
ByDoctor® PULSE TM launches surveys and retrieves insightful data from HCPs in just 24-48 hours, addressing marketers’ need for rapid response to compelling research questions.
ByDoctor® Means Precision-Targeting
- Tracks promotional insights for millions of physicians, nurse practitioners and physician assistants—down to the individual prescriber level!
- Integrates data from 149 of our media, data, and direct marketing partners
- Represents 3700+ promotional vehicles
- Covers all media channels
- Primary and family care prescribers as well as every major specialty