Analytics

Media Analytics to Optimize Performance

Our full-time, on-site data analysts are integral to our planning process as they provide insight before, during, and after a plan is developed. They work to develop key performance indicators (KPIs) so the plan is measurable against crucial business needs. Real-time optimizations are then made to course-correct or supersede KPIs. We track results via surveys, third-party ad server analytics, reach/frequency analyses, awareness trackers, ROPI analyses, and our proprietary software, ByDoctor® GPS.

When you invest in a media campaign, you need to know the return on that investment. Here are the ways we ensure your campaign is reaching your goals:

• Competitive Reports—See a snapshot of the activity “surrounding” your brand.
• SOV Forecasting—Analyze historical and current exposure trends of all competitive brands within a therapeutic category, across all relevant target audiences to optimize an appropriate exposure level for a planning year.
• Exposure-to-Conversion Analysis—Evaluate all promotional activity that leads to a conversion.
• Media Plan Measurement—Make sure your marketing campaign is accountable for achieving stated brand goals, objectives, and KPIs.
• Digital Ad Trafficking and Verification—We coordinate data capture of internet ads, complete with pre-launch testing to confirm functionality.
• In-Banner Target Surveys—Obtain responses from viewers by using the same ad space already purchased as part of your digital media plan. Analysis includes evaluation of those exposed and not exposed to any online ads.
• Social Media Monitoring—Evaluate brand sentiment and perception to inform planning decisions.
• Rx Data Analysis—Analyze prescription information for a product’s competitive set.