Integrated Solutions
for Healthcare Media
Powered by ADAPT™
CMI is a full-service media agency focused exclusively on healthcare and pharmaceutical marketing. Our proprietary methodology, called ADAPT™, drives every custom non-personal promotion plan we create by leveraging Audience-Driven Agile Planning and Targeting to reach audiences-both professional and consumer-to create optimal media plans for brands that deliver high reach using multichannel touchpoints and ultimately lift or defend Rxs.

The ADAPT™ methodology is agile, which means that audiences, messages and media/promotional channels are fluid and may need to shift based on audience response. Our teams of statisticians, analysts, and media experts guide brands through these critical decisions to ensure goals are achieved.
Our services and proprietary tools:
Customer Insights
Our campaign planning starts with a deep understanding of your target audiences. Using proprietary and industry-standard tools, we know what media your audience values, what and how much information they need, and may even begin to predict when they will start to use your product.
Strategic Services
Using category experience, awareness of competitive promotional and pipeline activity, and robust product knowledge, our Strategists connect brand goals to customer insights, creating the strategic roadmap: budget allocation by segment, best promotional mix of broad and targeted reach, and optimal frequency to achieve goals.
Integrated Media
The media team then takes their extensive knowledge of the healthcare media landscape to select the best channels, vehicles, tactics, and placements to construct the ideal media plan for each audience segment.
Programmatic Buying
CMI has partnered with all premium healthcare publishers - print, digital, mobile and social - building robust relationships that give us access to the best placements and favored pricing unmatched in the industry. This has lead to the creation of our proprietary buying tool, AdMission, the industry's first programmatic system specifically targeting healthcare professionals.
Campaign Analysis
CMI has partnered with all premium healthcare publishers - print, digital, mobile and social - building robust relationships that give us access to the best placements and favored pricing unmatched in the industry. This has lead to the creation of our proprietary buying tool, AdMission, the industry's first programmatic system specifically targeting healthcare professionals.
Whether physician,
patient or consumer,
caregiver, or payer,
CMI delivers
your audience.