MedAdNews Article-My Generation

The influence of members of Generations X and Y is growing in the healthcare community, pushing pharmaceutical marketers and sales forces to learn a whole new language of communication.

MedAdNews interviewed Dr. Susan Dorfman of CMI to learn the differences among this generation of prescribers and how we can best market to them.

A complement to this article is a whitepaper by Dr. Dorfman, “Marketing to Gen X/Y HCPs.”

My Generation Full Article