CMI Media | Articles

MM&M – Media Forum

CMI’s Ellen McMonigle, Communications Planning Supervisor—Consumer Team, appears in the May Media Forum of MM&M discussing why the power of print advertising is still relevant. In this article, Ellen states that “print continues to be popular because it is effective, tangible, targeted, trusted, engaging, and able to get very detailed messaging into the palms of [...]

PharmaVOICE – HBA’s 2012 Rising Stars

Susan Dorfman, Chief Marketing & Innovation Officer, and Carly Kuper, VP, Strategic Marketing & Corporate Communications, are featured in the May edition of PharmaVOICE, which includes the 2012 HBA (Healthcare Businesswomen’s Association) Rising Stars. Susan and Carly have been nominated by their colleagues in recognition of their dedication, leadership, and contributions to our family of [...]

Eugene Lee Joins Digital Health Coalition’s Group of Scholars

CMI is pleased to announce that Eugene Lee, Senior Vice President, Media Innovation & Analytics, has been added to the Digital Health Coalition’s Group of Scholars. As a member of this group, Eugene will participate as part of the collective public voice and national public forum for discussions of the current and future issues relevant [...]

MedAdNews Agency Issue featuring CMI/Compas

The CMI/Compas Family of Companies has been profiled in the 2012 MedAdNews annual agency issue. The agency issue profiles the movers, the shakers, and the most important companies in our industry. We’re proud to have our Family of Companies included among other leaders who are recognized for their impact on the healthcare industry and to [...]

MM&M Article-Back to the Books

Steve Selinger, VP of Media, was consulted for the MM&M article “Back to the Books.” This article discusses how medical journals are “regaining their spine” and making a comeback. Professional journal advertising has climbed in first-half 2011, driven by new and mature products. This improvement signals that at least some of the prior year’s momentum [...]

PharmaVOICE-Insights from the C-Suite: Digital/Interactive Agencies

Jim Woodland, CMI’s Chief Operations Officer, is featured in the April 2012 issue of PharmaVOICE. Jim shares his insights in the article “Insights from the C-Suite: Digital/Interactive Agencies,” which focuses on brand advertisers shifting their dollars toward digital mediums. Jim discusses the trend of “quantified self” and shares his expertise in the digital advertising world [...]

PharmaVOICE-Patient Communities: Getting to Know You

CMI’s EVP of Consumer Media, Michael Konowicz, has been featured in the April 2012 issue of PharmaVOICE. The article, “Patient Communities: Getting to Know You” discusses how the pharmaceutical industry is tapping into the wealth of market research available through patient communities. Aside from being able to fully understand the target patient, there are other [...]

MedAdNews-Sales Access

Pharma sales reps are facing increasing restrictions on access to physicians of all stripes, and growing expectations of technologically advanced information access and round-the-clock availability. What does the future look like for pharma’s boots on the ground? Our own Dr. Susan Dorfman, Chief Marketing & Innovation Officer and Karima Sharif, Account Director share their take [...]

PM360 Think Tank-FDA and Social Media, How Can Pharma Find Its Own Path

In this PM360 article, CMI’s Account Director, Keeley Guillerme, explores social media within pharma and the importance of guidelines. Increasingly, patients are using social media to get health information. But because pharma is limited to engage, the industry cannot always respond when incorrect and often dangerous information is posted. Patients do not understand that phama’s [...]

MedAdNews-mHealth+HTML5=pharma in 2012

The technology is already in place; now pharma marketers will focus on enhancing behavioral integration and improving a patient’s mHealth experiences in 2012. MedAdNews interviewed our own Calvin Butts, Jr., VP, Strategic Services with CMI/Compas for his insights on how healthcare will embrace digital to enhance patient care. mHealth + HTML5=pharma in 2012 Full Article