Is Focus on Media Becoming a Trend?
Wolters Kluwer Health is divesting its Pharma Solutions unit to focus on apps and journals. Does this move away from an audience of pharmas and medical agencies to focus on HCPs portend a trend or not? MM&M interviewed Lauren Yeager, Director, Media Relations, for her take. Read the article to find out more. Is Focus [...]
Read morePharmaVoice Article-Google+ or Minus for Pharma?
In this social media trend watch published by PharmaVoice, Carly Kuper, VP of Corporate Communications, shares her thoughts on pharma’s adoption of Google+ and how the industry can use Google+ brand pages to attract and interact with customers. Google+ or Minus for Healthcare Full Article
Read morePharmaVoice Article-2012 Trending
PharmaVoice readers identified the top trends and game changers they expect to define the various industry sectors in the coming year. Ken Jones, Managing Partner, is included in this article with his perspective on what healthcare marketers can expect to see in 2012. 2012 Trending Full Article
Read morePharmaVoice Article-Customer-Centric Segmentation
Marketers are zeroing in on physician and patient targets with new media, new segmentation techniques, and new analytics. Dr. Susan Dorfman shares her thoughts on the challenges of target messaging in this article featured in PharmaVoice. Customer-Centric Segmentation Full Article
Read moreHMExchange Article-Giving for Success
Our family of companies participated in the HBA-driven Dress for Success clothing drive this year. In this article, Shaina Taylor talks about what we were able to accomplish together: the collection of 35 suits, 71 separates, and the feeling of good will throughout our company. It’s amazing how the simple act of sharing something in [...]
Read moreMM&M Article-Multicultural Matters
It will take some time before we begin to see top-line results from the 2010 US Census. However, it’s a pretty safe prediction that the new census will show us that we are at or near the point where more than one out of every three of the more than 300 million Americans did not [...]
Read morePhilly Ad News Article-Media Kung Fu
Our agency is mastering new media with the help of the Shaolin Monks. Philly Ad News features Eugene Lee and his Media Masters program, which challenges our teams to stay ahead of the constantly changing media landscape. The attached article tells you more about how we applied the disciplines of martial arts to media. MediaKungFu [...]
Read moreMedAdNews Article-My Generation
The influence of members of Generations X and Y is growing in the healthcare community, pushing pharmaceutical marketers and sales forces to learn a whole new language of communication. MedAdNews interviewed Dr. Susan Dorfman of CMI to learn the differences among this generation of prescribers and how we can best market to them. A complement [...]
Read moreA Mobile Campaign Yields Results
Here’s proof that Mobile platforms—and other emerging media—offer unparalleled opportunity for marketers to reach, interact, and create dialog with customers in new and exciting ways.
Read moreMore Sophisticated Analysis
Targeting broad-based segments carved from large, inadequately understood groups of medical professional is passé. Today’s promotional planning calls for the one-to-one targeting of, and approach to, physicians and other healthcare providers.
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