INSIGHTS
Media VitalsTM 2017 What Physicians Want and Need from Pharma report is now available. CLICK HERE to request your copy.

Whitepaper - CES 2018-A Report from CMI/Compas and WPP Health & Wellness

Health and technology collide today more than ever. Thought leaders from CMI/Compas and WPP Health & Wellness attended the CES 2018 show to bring you all that is emerging and changing in health and tech. This report offers you a look at the announcements, innovations, and excitement from the CES show plus our perspectives on what it all means for pharma marketers.
POV - The HCP Generational Divide – ThinkWell Vol. 2

While much work has been done to understand the generational differences of consumers, very little has been done to focus on the generational differences of healthcare professionals (HCPs), specifically of physicians. Today, the physician generational divide is more important than ever, as Generation X overtakes baby boomers as the largest group of practicing physicians, and as more Generation Y doctors emerge into the workforce. Within each population, it is also important to note an increasingly higher gap closure between the gender divide—with Generation Y having a nearly 1:1 female-to-male ratio, while boomers show only a 1:3 ratio.
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Whitepaper - SXSW 2017 Key Trends and Takeaways

Our thought leaders Eugene Lee, EVP, Managing Director and Justin Freid, SVP, Search Engine Marketing and Emerging Media are quoted in this WPP-produced thought piece on the annual forward-focused gathering of creative minds at SXSW. AI, Chat Bots, Ending Cancer, Women’s Health, and HealthTech were the major themes of the conference. Download to read more about the event and our team’s takeaways.
POV - How Net Neutrality May Affect Pharma Marketing

With the recent news about the FCC’s decision to repeal Net Neutrality laws dominating the headlines, many are left wondering how this will impact marketing efforts. Today, knowing very little on what Internet providers will change related to how they provide and charge for their services, it is difficult to predict exactly how it will […]
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Whitepaper - Importance of Considering Podcasts in the Media Mix

Knowledge and usage of podcasts, especially among consumer audiences, has continued to grow, yet sponsorship opportunities for healthcare brands remain limited. As partners begin to integrate ad options into their platforms, brands should consider these programs to deliver messaging to engaged audiences and benefit from the strong relationships podcast hosts have cultivated with their followers. This Whitepaper will review podcast consumption habits and the options available to pharma brands to incorporate this into their future media mix.
POV - The Benefits and Possibilities of Pre-Roll for Pharma

When Google bought YouTube in 2006 its main focus was figuring out how to monetize the influx of all the videos being uploaded at an ever increasing rate on the platform. One of the methods for capitalizing on video consumption was display advertising, specifically pre-roll.
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Whitepaper - Google’s Algorithm has Changed SEO and Why That’s a Good Thing

Since Google’s inception, its goal has been to provide visitors with the most relevant website content, best answering posed or queries searched. Learn more about the evolution of the Google algorithm by clicking "Download" below.
POV - Bumper Ads for Pharma

As multimedia advertising continues to advance, Google recently launched a new format to target users at the start of YouTube videos, similar to pre-roll ads. Bumper ads are 6 second videos which provide reach and have been shown to drive greater brand recall in a mobile-first world. Per Google’s studies on the effectiveness of bumper ads, they drove 30% higher ad recall than in-stream ads.
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Whitepaper - Deep Look at Diabetes – a CMI/Compas and Endocrine Today Whitepaper

The diabetes journey touches many people in many ways, from patient to caregiver to healthcare professional. In a new whitepaper collaboration by CMI/Compas and Endocrine Today, that journey is explored to show how pharma can support.
POV - Triggered Messaging for Pharma

What if we could make a smarter investment by continuing to engage physicians who have shown interest in our content? Now, we can! This is known as Triggered Messaging.
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Whitepaper - Digital Ad Verification: A CMI/Compas Whitepaper

Fraudulent advertising behaviors are becoming more prevalent, costing advertisers millions of dollars a month in wasted ad impressions and clicks. In this CMI/Compas whitepaper, our experts explain what you need to know about digital ad verification and what CMI/Compas is doing to address the challenges of viewability, placement verification, and fraudulent activity.
POV - Facebook Debuts Messenger Ads: What Pharma Marketers Should Know

Jacki LaBoy Analyst, Social Media   Background Facebook is expanding onto the home screen of its instant messaging app, Messenger. This new placement allows advertisers to reach customers in their Messenger inbox, in between their most recent conversations with friends, bots, and brands. Ads in Messenger is managed along with Facebook’s Newsfeed and Right Column ad […]
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