Our thought leaders Eugene Lee, EVP, Managing Director and Justin Freid, SVP, Search Engine Marketing and Emerging Media are quoted in this WPP-produced thought piece on the annual forward-focused gathering of creative minds at SXSW. AI, Chat Bots, Ending Cancer, Women’s Health, and HealthTech were the major themes of the conference. Download to read more about the event and our team’s takeaways.
Digital advertising in the HCP space typically consists of developing standard HTML5 banners with one or two calls to action to drive the viewer to additional information. Other banners, such as expandable banners, can be more interactive, exposing the viewer to more content for deeper engagement. But what if your digital banner message could render differently in real time? Changing the message to be as specific and informative to the viewer at the right place at the right time? What if this kind of technology existed, changing the future of audience targeting?
Knowledge and usage of podcasts, especially among consumer audiences, has continued to grow, yet sponsorship opportunities for healthcare brands remain limited. As partners begin to integrate ad options into their platforms, brands should consider these programs to deliver messaging to engaged audiences and benefit from the strong relationships podcast hosts have cultivated with their followers. This Whitepaper will review podcast consumption habits and the options available to pharma brands to incorporate this into their future media mix.
Today, 1 out of every 5 searches is a voice search. Yet, many brands are not set up to take advantage of the rising growth in voice search. Thankfully there are a set of optimization efforts that can be implemented to put your brand in the forefront and capture the real estate across all forms of voice search.
Since Google’s inception, its goal has been to provide visitors with the most relevant website content, best answering posed or queries searched. Learn more about the evolution of the Google algorithm by clicking "Download" below.
As the digital age evolves, and technology becomes more influential, security becomes a top priority for users. Exploring the web safely is top of mind for a lot people, especially as they become accustomed to sharing sensitive information. Google understands this need and how it applies to users who depend on natural search listings to find information online. That is why in August of 2014, Google announced that it would be adding site encryption status as a SEO ranking signal to its complex algorithm. This means that it would favor HTTPS sites over their HTTP counterparts.
The diabetes journey touches many people in many ways, from patient to caregiver to healthcare professional. In a new whitepaper collaboration by CMI/Compas and Endocrine Today, that journey is explored to show how pharma can support.
We at CMI have observed a positive trend over the past few years: more pharma brand teams are including media experts in the early stages of marketing planning. Their goals in adopting this approach include more impactful positioning, clearer messaging, and more efficient promotional strategies. This POV explains how brand teams are gaining strategic value from media expertise at five key points in the planning process to strengthen their methodologies and grow their return on investment (ROI).
Fraudulent advertising behaviors are becoming more prevalent, costing advertisers millions of dollars a month in wasted ad impressions and clicks. In this CMI/Compas whitepaper, our experts explain what you need to know about digital ad verification and what CMI/Compas is doing to address the challenges of viewability, placement verification, and fraudulent activity.
Virtual reality and augmented reality technologies are among the hottest topics in the marketing world today, and with good reason – the possibilities to engage audiences in new ways are enticing. Pharma can and has been utilizing these technologies and we’re only at the beginning. This POV will explore the emerging virtual patient and how healthcare marketers can engage HCPs and patients alike.
Engagement opportunities exist at the point of care with unique, viable ways to drive audience engagement and conversation between patients, prescribers, and pharmacists. This infographic discusses the multiple opportunities for delivering brand messages at the point of care and is authored by the CMI/Compas team of Phil Turicik, Senior Campaign Analyst; Jana Truax, Supervisor, Media; Chelsea Tilghman, Search Analyst; Kyle Cooper Media Planner, and Julia Benson, Associate Media Planner.
Ad blocking has emerged as a central issue that will affect all publishers and agencies, providing unique challenges to overcome in 2017 and beyond. Working in the healthcare industry, the effects of ad blocking are especially magnified as our target audiences are more specialized and harder to reach than a traditional consumer media audience. And ad blocking doesn’t just affect digital display ads – there is an impact in search and social media as well. Through a series of discussions with media partners and reviews of published studies, CMI/Compas has identified common precursors to ad blocking and how some publishers are looking to combat it. This POV will explore the steps pharma marketers should be taking now to ensure their brands are minimally affected by ad blocking.