INSIGHTS
Media VitalsTM 2017 What Physicians Want and Need from Pharma report is now available. CLICK HERE to request your copy.

Whitepaper - An EHR Overview for Pharma Marketers

EHRs, or Electronic Healthcare Records, are used by providers and staff to manage a range of patient care, including administrative, lab test ordering/reporting, prescribing, and patient communication. This whitepaper details the background on EHRs, along with possible opportunities and challenges for pharma.
POV - What Pharma Marketers Should Know about Email Service Provider (ESP) Image Blocking

Collecting accurate data from email is essential to pharma marketers as it provides valuable insight into the effectiveness of both the promotional content and email as a marketing channel. As pharmaceutical companies invest money to deliver promotional messages to target audiences, they want to ensure their emails are being opened and read, yet the obstacle of ESP (email service provider) blocking affects the possibility of messages reaching the physicians that brands want to target.
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Whitepaper - WPP Health & Wellness @ SXSW: Digital Health Trends from the Interactive Festival

Every March, thousands of thinkers, futurists, and creative people from nearly every industry flock to Austin, Texas to take in the trends and innovations shaping the future of film, technology, and music. Increasingly, SXSW has a health focus, making it a critical venue for our future-looking pharma marketers. Our team on the scene from WPP Health & Wellness – including CMI/Compas – curated top 5 hot topics in health & tech so you can feel like you were there.
POV - Talent Development and Agency Success

What happens when a company prioritizes listening to their employees? CMI/Compas is proud of our low turnover rate, high employee return rate, and industry-leading employee tenure. Read this POV to learn more about how we’ve learned and paid attention to what matters to our employees, and why that makes CMI/Compas different.
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Whitepaper - CES 2018-A Report from CMI/Compas and WPP Health & Wellness

Health and technology collide today more than ever. Thought leaders from CMI/Compas and WPP Health & Wellness attended the CES 2018 show to bring you all that is emerging and changing in health and tech. This report offers you a look at the announcements, innovations, and excitement from the CES show plus our perspectives on what it all means for pharma marketers.
POV - Strategic Media Planning: Addressing Misconceptions and Highlighting Best Practices for Successful Engagement in Pharma Marketing

This POV will address common misconceptions in media planning and show how a strategic approach can make media planning one of the most important tools in marketing.
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Whitepaper - SXSW 2017 Key Trends and Takeaways

Our thought leaders Eugene Lee, EVP, Managing Director and Justin Freid, SVP, Search Engine Marketing and Emerging Media are quoted in this WPP-produced thought piece on the annual forward-focused gathering of creative minds at SXSW. AI, Chat Bots, Ending Cancer, Women’s Health, and HealthTech were the major themes of the conference. Download to read more about the event and our team’s takeaways.
POV - Apple Health Records

On Jan 24 2018, Apple announced a significant update to the Health app with the iOS 11.3 beta, debuting a feature for customers to see their medical records right on their iPhone. The updated Health Records section within the Health app brings together hospitals, clinics and the existing Health apps to make it easy for consumers to see their available medical data from multiple providers whenever they choose.
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Whitepaper - Importance of Considering Podcasts in the Media Mix

Knowledge and usage of podcasts, especially among consumer audiences, has continued to grow, yet sponsorship opportunities for healthcare brands remain limited. As partners begin to integrate ad options into their platforms, brands should consider these programs to deliver messaging to engaged audiences and benefit from the strong relationships podcast hosts have cultivated with their followers. This Whitepaper will review podcast consumption habits and the options available to pharma brands to incorporate this into their future media mix.
POV - Decoding GDPR for Pharma Marketers

GDPR is the regulation set by European lawmakers to protect the personal information of EU consumers. Any information used to identify a natural person or “data subject” falls within these guidelines. Name, photo, bank details, email addresses, posts on social media, medical information, and IP address are examples of Personal identifiable information under GDPR.
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Whitepaper - Google’s Algorithm has Changed SEO and Why That’s a Good Thing

Since Google’s inception, its goal has been to provide visitors with the most relevant website content, best answering posed or queries searched. Learn more about the evolution of the Google algorithm by clicking "Download" below.
POV - Gen Alpha: What Marketers Should Know About How Today’s Children Use Technology

Today’s 6-year-olds enjoy coloring and blocks. They can also probably use a tablet and its corresponding apps better than most adults. They speak to Amazon’s Alexa as if she is a close friend and when they need information, the first place they turn is the Internet (rather than a parent).
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