INSIGHTS
Whitepaper - SXSW 2017 Key Trends and Takeaways

Our thought leaders Eugene Lee, EVP, Managing Director and Justin Freid, SVP, Search Engine Marketing and Emerging Media are quoted in this WPP-produced thought piece on the annual forward-focused gathering of creative minds at SXSW. AI, Chat Bots, Ending Cancer, Women’s Health, and HealthTech were the major themes of the conference. Download to read more about the event and our team’s takeaways.
POV - Contextual Search Advertising for Pharma

Shyam Desai Associate Director, SEM   Executive Summary It is common for healthcare professionals, consumers and caretakers to search online for health-related information. While SEM helps engage many of these hand-raisers, enabling a targeted push-marketing tactic, like contextual advertising, helps even more to shape preferences and garner a favorable action. This POV will review what […]
Download
Share
Read More
Share
Whitepaper - Importance of Considering Podcasts in the Media Mix

Knowledge and usage of podcasts, especially among consumer audiences, has continued to grow, yet sponsorship opportunities for healthcare brands remain limited. As partners begin to integrate ad options into their platforms, brands should consider these programs to deliver messaging to engaged audiences and benefit from the strong relationships podcast hosts have cultivated with their followers. This Whitepaper will review podcast consumption habits and the options available to pharma brands to incorporate this into their future media mix.
POV - Ad Extensions and How to Leverage Them for Pharma

Cory LeBihan Search Analyst David Bonnem Search Analyst   Background As one of the largest drivers of site traffic, paid search is a key component of any multichannel marketing strategy.  With an increasing number of brands taking advantage of this opportunity, crowding search results, and with limited space to convey key messages advertisers are constantly […]
Download
Share
Read More
Share
Whitepaper - Google’s Algorithm has Changed SEO and Why That’s a Good Thing

Since Google’s inception, its goal has been to provide visitors with the most relevant website content, best answering posed or queries searched. Learn more about the evolution of the Google algorithm by clicking "Download" below.
POV - Top Ten in Health Tech: CMI/Compas Live from CES 2017

Michele Sirkin VP, Media This was the 50th anniversary of consumer tech conference CES, and health was present more than ever before. While some technologies introduced have clear immediate use, others only hint at what will be possible months or years down the road. Here is what we feel will be the top ten tech […]
Download
Share
Read More
Share
Whitepaper - Deep Look at Diabetes – a CMI/Compas and Endocrine Today Whitepaper

The diabetes journey touches many people in many ways, from patient to caregiver to healthcare professional. In a new whitepaper collaboration by CMI/Compas and Endocrine Today, that journey is explored to show how pharma can support.
POV - Google Launches Demographic-Based Targeting for Search Campaigns

Brian Coary Supervisor, Search Engine Marketing Matt Seyler Associate Search Analyst Executive Summary New demographic targeting capabilities through Google now allows advertisers to better utilize Google data to refine marketing efforts. Pharma marketers can take advantage of this benefit now. Background Aiming to provide paid search advertisers a greater ability to reach the appropriate audience, […]
Download
Share
Read More
Share
Whitepaper - Digital Ad Verification: A CMI/Compas Whitepaper

Fraudulent advertising behaviors are becoming more prevalent, costing advertisers millions of dollars a month in wasted ad impressions and clicks. In this CMI/Compas whitepaper, our experts explain what you need to know about digital ad verification and what CMI/Compas is doing to address the challenges of viewability, placement verification, and fraudulent activity.
POV - The Rise of Chatbots & Their Application In Pharma

Shyam Desai Associate Director, SEM Executive Summary Advances in technology, coupled with human demand and desire, intersect at points that we like to call “innovation.” One of the most common examples of human demand is access to information that can be provided immediately and requiring limited effort. Chatbots are one of those innovations, allowing humans […]
Download
Share
Read More
Share
Whitepaper - Connecting the Dots of Point of Care Engagement Opportunities: A CMI/Compas Infographic

Engagement opportunities exist at the point of care with unique, viable ways to drive audience engagement and conversation between patients, prescribers, and pharmacists. This infographic discusses the multiple opportunities for delivering brand messages at the point of care and is authored by the CMI/Compas team of Phil Turicik, Senior Campaign Analyst; Jana Truax, Supervisor, Media; Chelsea Tilghman, Search Analyst; Kyle Cooper Media Planner, and Julia Benson, Associate Media Planner.
POV - Twitter Opens Its Advertising Doors with “Profiles Without Accounts” Test: What Does This Mean for Pharma Brands?

Background Advertising on various social platforms is nothing new. However, across these platforms, most require a brand or organization to establish their own presence in some compacity, via a dedicated page or a profile. In lieu of that requirement, Twitter has announced a major change to their advertising opportunities for brands interested in leveraging their […]
Download
Share
Read More
Share