PM360- Reaching Underserved HCPs
PM360 has named CMI/Compas as a top Innovator of the year for Own the Audience “Reaching Underserved HCPs.” With Own the Audience, CMI/Compas radically alters the promotional landscape. We employ our proprietary ByDoctor audience analysis tool to guarantee that non-personal promotional marketing messages will impact previously un-promotable HCPs. To see the full article and why [...]
Shedding Light on the Sunshine Act (Infographic)
The Sunshine Act is major legislation that affects our industry, and the first big deadline is Aug. 1, 2013. The purpose of this infographic is to help navigate the law. We encourage you to contact your CMI/Compas media or account lead with any questions.
Channel Agnostic Media Planning for HCP Audiences
Date: November 5, 2012 Analyst: Karen Lichtig; SVP, Media Subject: Overcoming Barriers to Channel Agnostic Efficiency Background and Industry Implications Media strategy has long been about the channel. For example, journals were considered the “go to” channel to most effectively bring non-personal promotion (NPP) to healthcare professionals (HCPs). Digital and other non-traditional media channel budgets [...]