SmartCEO- Stan Woodland, CMI/Compas’ CEO, Gives Entrepreneurs Advice
SmartCEO magazine features commentary from our CEO, Stan Woodland, on what new entrepreneurs can do to finance their dreams. Stan advises, “Start-ups can tap into local college business departments, where the students can do the marketing and promotion for new products at low or no cost as a course project.” To see all of Stan’s [...]
Shifts in Journal Spend Trends
Steve Selinger, VP, Media for CMI sister agency Compas, Inc., looks at the important shifts happening today in print media spend with this POV. The utilization of print media has changed in many ways due to the increasing popularity of digital and social, and yet holds steady with many professional audiences. It’s important to be informed of this ever-evolving medium for maximum ROI. Click here for the full POV.
Date: June 4, 2013 Analysts: Patti Flannery, Campaign Analyst; Renee Kennedy, Campaign Analytics Supervisor Subject: Background and Recommendations on Viewable Impressions Background: A viewable impression is a technology able to calculate the rate a display ad has actually been visible on the page. When 50% of the ad content on a web page is within [...]