Is Focus on Media Becoming a Trend?
Wolters Kluwer Health is divesting its Pharma Solutions unit to focus on apps and journals. Does this move away from an audience of pharmas and medical agencies to focus on HCPs portend a trend or not? MM&M interviewed Lauren Yeager, Director, Media Relations, for her take. Read the article to find out more. Is Focus [...]
MARKETING TO GEN X/Y HCPS
We all have clear experiences demonstrating that generations grow up with different beliefs and perspectives often driven by factors such as state of the world, economy, technology, and social trends. They all tend to impact the overall behavior of each generation – and this too holds true for healthcare professionals on whom our industry is so reliant.
How has the media services industry changed in the past few years?
Today, media is tasked with creating engagement and facilitating dialogue among clients, healthcare providers, patients, and caregivers. And thanks to the technology of our times, targeting can be pinpointed at the individual target physician level.
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