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TARGETED MEDIA BUYING
Exclusive Revolutionary Tool
ByDoctor® is our exclusive professional media planning, buying, and ROPI (Return on Promotional Investment) evaluation platform. Only CMI and Compas, Inc. can provide the revolutionary ByDoctor® service to help your company achieve full professional media integration at the individual doctor level. Compas uses unique identifiers, such as Medical Education numbers, to track physicians and plan, place and evaluate the impact of media directed to these healthcare professionals. CMI and Compas are the first and only media services capable of using specific tracking data to provide insights into promotional efforts to healthcare professionals. With ByDoctor® you can reach under-exposed or unexposed physicians and optimize the reach and frequency of your communication efforts.
CMI and Compas go a step further to ensure clients make the best choices with their promotional dollars. ByDoctor® OnDemandSM is a market research program that allows planners to determine the relative effectiveness of various communications tactics at the brand targeted file level. It is conducted among the brand's target file, thus is specific to the brand, and studies only those tactics that the brand deems worthwhile (or for which little is known.) The research is conducted within 30 days, ensuring the information is current and relevant. ByDoctor® OnDemandSM provides timely, specifically-designed answers to specifically-designed questions related to your media.
Facilitate the Integration
ByDoctor® facilitates both message and frequency segmentation. With ByDoctor® technology, you can facilitate the full integration of:
- Target audience list concentration.
- Targeted planning by brand message and/or target audience attributes at the individual healthcare provider level.
- All professional communications channels: broad-based and targeted.
- Cost-efficient and coordinated placement of all messages in professional media.
When Does ByDoctor® Work?
ByDoctor® technology works when you want to:
- Maximize your return on budgeted resources.
- Account for and measure the coverage or impact your media has on key targeted physicians.
Optimize professional media planning and placement.
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