AGENCY PLANNING MODEL
CMI has become an outsource media team to several small, independent and large advertising agencies. We provide a menu of services to our agency partners to help them with overflows of business or when it does not make sense to resource and invest in a media planning capability.
Reasons why Agencies are choosing CMI:
- More experienced, more qualified
- Leading edge vs. junior planners
- Its more financially wise for our clients
- For better research and technology during planning as well as prospective new business presentations
- New fee structures have limited their ability to improve this area of interest to their clients
- Better to outsource and focus on strategic and tactical creative
- Turns Media into a profit vs. cost center for our agency Technology
Menu of Services Provided under the CMI Agency Planning Model
Purchased a' la carte or as needed
Standard CMI Media Plans
- Multiple Audience
- Multiple Budget Options
- Competitive Analysis
- Full Documentation
- ISMO
Media Plan Revisions for
- Budget Cuts
- Ad Unit Size Changes
- Audience Changes
- Strategy Changes Requiring New Analyses
Competitive Media Analysis
- Multiple Competitive Products
- Spending, Insertions, Exposures
- Analysis and Graphics
- Tearsheets
Production Data Analysis per Schedule
- Detailed Production Schedule
- Insert Quantities
- Ad Specs by Journal
On-Going Media Management and Buying
- Schedule Verification
- Insertion Orders
- Invoicing
- Clerical
- Opportunity Development
Optional Services and Modeling
- ByDoctorSM Targeted Media Planning and Analysis
- Communications Planning Model
- CTS Analysis and Recommendations
- Consultation for New Business Pitch
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