Innovations at CMI

We develop innovative solutions to help health brands interact with their audiences.

CMI has made a significant commitment to innovation in healthcare communications by creating a culture that encourages and rewards ideas that move our clients’ business forward. We are dreamers and doers, asking ‘why not’ and saying ‘yes we can.’

Whether it’s uncovering partner innovation or building it ourselves, CMI’s Innovations teams focus on the Company’s mission to serve our clients as an indispensible partner of choice by bringing to life innovative and powerful media and promotional opportunities that either solve critical business challenges or help uncover and seize audience engagement opportunities.

Our strength is our focus, and our focus is our strength! Through the largest external alliance of leading and rising-star partners and an in-house team of the sharpest minds in novel, traditional, digital and mobile user experience, design and development, CMI is uniquely positioned to deliver results, engage audiences and move the promotional needle. Whether it’s business intelligence expertise, peer-to-peer collaboration, communities of practice & social networking solutions, custom software development, integration services, creative or website design, our management and technical teams seize every opportunity to deliver solutions to our clients that meet their objectives like no other company can.

Our commitment to innovate is evident not only with our clients but also with our media partners. CMI’s solid history with the supplier partner community further enhances our ability to forge deeper partner relationships in developing and building new innovative offerings across targeted, broad-reach, digital, mobile display and search platforms.  Our Partner Innovation team is dedicated to building relationships with media partners with the goal of uncovering new ways to engage with our clients’ most essential audiences.  This team liaises between CMI media teams, client brand teams and media partners providing leadership and strategic direction.  Leveraging our experience, knowledge of the business and media skills, Partner Innovations drives innovative thinking and creates new media opportunities marrying media innovation to business objectives. Daily, they explore and pilot alternative business models and channels of engagement that reinvent conventional business practices that reap exponentially larger rewards.

There will be times when we see our clients faced with an unmet need. To ensure their success and in ours as the indispensible partner of choice, CMI has invested in  building an internal Owned Custom Innovations team which does more than meet unmet needs– we  build innovations that deliver aconnection between our clients and theirs. We make a difference!

We build owned media solutions and deliver relationships between brands and their customers, whoever their customers are and however they need to be reached. We build ways to interconnect the many touchpoints of brand engagement, breaking down silos
and conventions all the way.