Successful media planning of your brand promotion requires a firm grasp of your target audiences.
CMI is a media planning agency that delivers audiences. We start with our proprietary ByDoctor® audience analysis tools to understand your target HCPs and consumers. We then develop a media channel mix based on audience needs and brand messages, and align it to a strategy that moves your business needle. Our target-level data and research provides brand teams with a firm strategy to guarantee audience access and engagement.
Our service areas include:
• Strategic Planning (HCP and Patient Consumer)
• Search Engine Marketing
• AdMission™ HCP Programmatic Buying
• Audience Analysis and Customer Insights